Planos Para Seus Planos is Nubank’s first campaign that shows and tells real clients stories.

 

Reality can be beautiful.

A documentary showing real plans and how Nubank can help achieving them.

Art Direction / Matheus Mauad, Carol Gambôa, Chrisley Sousa

Motion Design / Nicole Rachid

Copy / João Freire

Creative Director / Taidje Gut

CCO / Fabio Simões

Photography / Urso Morto

 
 
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A real planner with real stories

A limited edition planner was designed to help our customers make their plans come true.

We put them for sale in our online store. Don’t even try to buy them. They’re all sold out :(

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THE PLAN FILTER

THE PLAN FILTER

We also made a “Plan Filter” for Instagram, which will make people tell their plans for 2022 in a fun and shareable way

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