Nubank Cripto

Nubank acts as a bridge between real and virtual. And between real coins and crypto currencies.

Access. Nubank always have been about that for its customers. And it would not be different for the release of Nubank Cripto.

By merging virtual and real world, we developed a campaign that invites everybody to cross this bridge and to understand how easy is to buy your cripto currency with Nubank.

Films, posts, filters, AR mural, an event, influencers: all together to make sure our customers understand that Cripto é da sua conta.

Art Direction / Carol Gambôa, Chrisley Sousa

Motion Design / Nicole Rachid

Copy / Victor Carloni

Creative Director / João Freire

CCO / Fabio Simões

Illustrations / Lucas Sales