NuAwards
March 2025 is a month of euphoria in Brazil: in addition to Carnival, the movie "I'm Still Here" has been nominated in 3 categories at the Oscars.
Although we are experts in revelry, most of the population doesn't understand much about the Oscars. Considering one of Nubank's main objectives (to simplify bureaucracies so that its clients can have quality time), we decided to simplify the ceremony for this historic moment for Brazilians.
In partnership with MAX (the official Oscar broadcaster in Brazil), we invited the country's top film critic (and internet diva 💅) Isabela Boscov, along with influencers Michel Arouca and Pedro Ottoni, to host a light and uncomplicated live stream to turn any movie fan into a true expert.
Art Direction / Carol Gambôa
Copy / Mônica Déda
Motion Design / Felipe Daniel
Creative Director / Lais Cantelli, Isa Devooght
Film Production / Horda
3D / Zebra