Academia de Consumidores Atentos

Scams on Black Friday: How to talk about a not-so-positive topic in a not-boring way?

And in a way that no one has done before?

And on TikTok? (millennial panic)

It was from these questions that the Academy of Attentive Consumers was born, a fictional institution created to train people to pay more attention when making their purchases during a euphoric time like Black Friday. Here, we have the interactivity that only TikTok can provide - we used story selection, made duet videos, and even developed a playable filter.

Each video was produced as a training session, and Manu Gavassi is the host who will guide us through all of them.

Art Direction / Carol Gambôa

Motion Design / Felipe Daniel

Copy / Vitor Barbato, Mônica Déda

Creative Director / Isa Devooght, Lais Cantelli, Guilherme Falcão

Film Production / A Veneta